Board of Directors

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Dr. James R. Ogden
CEO, The Doctors Ogden Group, LLC

Dr. James R. Ogden “Doc” is currently an emeritus professor of Marketing at Kutztown University as well as CEO of the Consulting Firm, The Doctors Ogden Group (TDog, LLC).  He is in demand as a public and motivational speaker, having given presentations all over the world.  In addition, Dr. Ogden has published in leading journals and is the author of nine books on business and integrated marketing communications (IMC).  Notably, he and his consulting partner and wife (Dr. Denise T. Ogden) co-authored a textbook in retailing.  He has taught classes in retailing, marketing research and IMC.  He founded the Center for Retailing Solutions at Kutztown University, which is now under the LaunchBox umbrella at Penn State Lehigh Valley. Doc’s academic training includes a Ph.D. in CSPA with concentrations in research and statistical methodology, psychology and business; a Master’s in Marketing and a Bachelor’s in General Business and Business Education with minors in English, Literature, and Journalism.


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Dr. Denise T. Ogden
Professor, Marketing
Penn State Lehigh Valley

Dr. Ogden is in her  seventeenth  year at Penn State University’s Lehigh Valley Campus.  Prior to pursuing a career in academia, she worked in public relations for the U.S. Bureau of Reclamation.  Upon arriving to Pennsylvania in 1989, she joined D&B where she gained experience in various positions.  There her accomplishments included development and implementation of a diversity training program, and two national awards for outstanding performance.  She has received two campus teaching awards, and the prestigious George Atherton Award for Excellence in Teaching.  She sits on the board of Lehigh Valley LaunchBox, and is part of the team that organizes the Teen Entrepreneurship Summer Challenge.  Dr. Ogden holds a Ph.D. (Business Administration/ Marketing) from Temple University, an M.B.A. from De Sales University (Marketing and Quality Systems), and a B.S. (Business Administration) and B.A. (Psychology) from Adams State College in Colorado.


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Jeremy Schmoyer
Division Collection Manager, Eastern Division, 
Sherwin Williams

Jeremy Schmoyer is a seasoned and proven business leader, trainer, and lecturer with nearly 20 years of business, management, and leadership experience.  Jeremy holds an MBA with a concentration in Human Resource Management from Moravian College, and a Bachelor of Science in Business Administration, with a major in Marketing and a minor in Public Relations from Kutztown University. Jeremy also serves as an Adjunct Professor at DeSales University in its ACCESS program.  He teaches Strategic Compensation and Benefits and Business Communication Skills.


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Lindsey VanderMaas-Sack
Sr. Digital Marketing Manager
Boomtown

Lindsey VanderMaas-Sack is a digital marketing expert.  In 2010, the company TDog, LLC took a chance on her as an intern. Quickly, she was promoted to production consultant, where she worked with many Hollywood actors in efforts to promote their educational plays around the country.   In 2015, she became the Marketing Director for Render Impact, where she updated the company’s digital marketing efforts by optimizing the website and social presence. The company was rebranded from SPI to Render Impact, successfully repositioning the company within their market.  Most recently, Lindsey became the Senior Digital Marketing Manager at the digital marketing agency, Boomtown. She is a graduate of Kutztown University.


Geoff Gutgold
CEO
GGA Global
Geoff Gutgold runs GGA Global (ggaglobal.com), a Lehigh Valley based full-service ad agency that was co-founded by Geoff in 1986.
Geoff is passionate about advertising, marketing, and social media. Besides spending time with his family, he enjoys music, reading, traveling and good coffee!

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Catherine Bodock
Sales Representative
Cumulus Media

Catherine Bodock has been working in marketing and advertising for more than twenty-five years. For the past  eighteen years, she has lived and worked in the Lehigh Valley.


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Kermit Burley
IST Program Coordinator
Penn State Lehigh Valley

Kermit is an experienced human resources, and training and development professional with more than 35 years serving in the corporate world in multiple industries  He had previously served as a training and project manager at Hewlett-Packard in Herndon, Virginia and Bethlehem, PA  He has considerable project management experience implementing and training the FedTraveler.com for Veterans Affairs, the OH and DE Medicaid (DDI) systems upgrades, as well as project and training experience with the Nissan DBS system and Southwest Airlines projects. In addition, he has owned and operated a human resource consulting firm, serving customers throughout the U.S. Burley received a Master of Education degree in Instructional Design from Penn State.


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Theresa Clemente
Lecturer, Business Administration
Business Internship Coordinator
Penn State – Wilkes Barre

Prior to her career in academia, Terry was a Marketing Research Assistant at Robinson Associates, a Philadelphia-based Marketing Research firm.  She started teaching after graduate school at Harcum College in Bryn Mawr, Pennsylvania. Terry moved to her hometown a few years later, joining her family business as a Marketing Director, but her passion for teaching was strong. She continued teaching as an adjunct at King’s College and Marywood University, eventually teaching full-time at Misericordia University. She joined Penn State University in 2000. In 2017, Terry was awarded the university-wide, George W. Atherton Award for Excellence in Teaching.  


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Karen Debard
President, Martino Marketing Group

Karen DeBard is the President of Martino Marketing Group (MMG). She has been with MMG since 1992. Previously, she has served as the Chair of the Manufacturers’ Rep CIG and part of the Future Leaders Program.  Karen received her CPMR certification from Arizona State University in 2000, and continues to accumulate ongoing education credits from various leadership and sales training courses. She has been a member of the MRERF Board for the past five years. Karen has been active on the Manufactures Resource Center at Lehigh University, where she has participated in several programs focused on manufacturing in and around the Lehigh Valley.


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Nicole Everett
Market Manager, Walmart

Nicole is a true Walmart devotee.  She started with the company in 2004 as an Assistant Manager, helping to run a store.  From there she progressed to a Co-manager and then a General Manager.  In her current position as Market Manager, Nicole oversees ten Walmart retail stores. She is responsible for developing and implementing strategies to grow her market and to drive financial performance.  She enjoys team building, cultivating an environment of respect, and motivating her employees. Her enthusiasm for the retail industry is contagious.  Nicole graduated with a Bachelor of Science degree in Business Administration (Marketing) from Kutztown University.


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Gaetan Giannini
Dean of Business and Entrepreneurial Initiatives, Montgomery County Community College

Gaetan Giannini is Dean of Business and Entrepreneurial Initiatives at Montgomery County Community College in Blue Bell, PA.  Prior to his current position, he spent eleven years at Cedar Crest College in Allentown, PA where he was Dean of the School of Adult and Graduate Education and Chief Marketing Officer, as well as a business faculty member. He is the author of Marketing Public relations: A Marketer’s Approach to Public Relations and Social Media (Pearson-Prentice Hall 2010) and has more than 15 years of experience in sales and marketing management for technology-based companies, as well as owning a marketing consulting firm. 


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Kiersten Hafer
VP Marketing and Innovation,
Clemens Food Group

Kiersten is a strategic marketer, business development hunter, and growth architect trusted by companies  such as NewellRubbermaid, The Hershey Company, Colgate-Palmolive, Heinz, Perdue Foods, KraftHeinz, MARS, IRI, and Clemens Food Group to uncover and unlock potential, facilitate change, and measure expansion. She is currently VP of Marketing and Innovation for Clemens Food Group responsible for its retail and foodservice business.  With more than 20 years of experience, she is a business-led strategic thinker who aligns business, brand, and company assets with market needs and trends to provide actionable solutions. A graduate of Kutztown University, she received a BSBA in Business Administration with a concentration in Marketing. She is also a graduate of Saint Joseph’s University with a Master of Science degree in Food Marketing from the Haub School of Business.


Dana Rachwal
Assistant Vice President, Business Development Officer
Provident Bank

Dana has over two decades of business banking experience through her passion for being an excellent communicator. Ms Rachwal earned a Bachelor of Science in Business Administration from Bryant College, Smithfield, RI. She enjoys her family. music and living in the Lehigh Valley.

Peter Hornberger
Assistant Director of the Widener University Small

As the Assistant Director of the Widener University Small Business Development Center, Peter is engaged in managing the online content of the center, developing and delivering workshops for entrepreneurs, actively counseling clients, and managing center operations. Peter is an experienced consultant and educator who supports clients in the development of business models, marketing plans, website development plans, and social media schedules.

Additionally, Peter teaches in the fields of management and entrepreneurship as an adjunct instructor at Penn State University – Abington and Widener University. Peter holds a BS Degree in Business Administration, a MBA, and a MEd from Kutztown University. He is also working to complete his doctoral dissertation (Penn State University – Harrisburg) which seeks to understand how fans learn about critical social issues through interactions with popular culture and social media.

Peter holds a certificate as a facilitator of Business Model Canvas and Value Proposition Design from the International Business Innovation Association, is a Wix (website design platform) Certified Trainer, and is Google AdWords Search Certified.


Denise Cali
Co-Owner, J&J Transortation
http://jjtransportation.com

Denise has been in transportation all her life.  Helping with a family owned trucking company, she has been totaling end of the year expenses since she was eleven years old.

Employed at various sales and service jobs, she became an entrepreneur and owned a woman’s dress shop in her early 20’s.  In May of 1986, John Cali purchased J & J where she was working.  At the time, the company owned three vehicles.  She helped the new owner to set up the business.  She and John eventually married in 1992.  J&J now own 120 vehicles.  Their fleet includes buses in all sorts of seating arrangements and sizes, sedans, vans and limousines.

John and Denise are philanthropists and care about endangered species, keeping our earth clean, donating to children and youth causes, and wellness charities.  Although Denise took up golf ten years ago, she still considers herself a novice.  Denise is a graduate of Muhlenberg College.

Elaine Thode
Strategic Development Director, CRS
Penn State Lehigh Valley
ethode@psu.edu
610-285-5111

As the Strategic Development Director of CRS, Elaine Thode supports the Council with outreach and marketing, event development, budgets and reporting. She most recently worked as a Marketing and Store Operations consultant for David’s Bridal, and previously held positions as a Financial Analyst at Exelon and Business & Planning Analyst at The Boeing Company. Elaine earned her M.B.A. from Saint Joseph’s University and her B.S. in Marketing & Management from University of Delaware, with a focus in Fashion Merchandising.


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Nicole Hawxhurst
Category Owner,
Jet.com

Nicole is a digital category owner at Jet.com. Jet.com is an e-commerce company that sells a variety of products.  Nicole’s job is to find really cool pet products and sell them.  It’s her job to make sure Jet has everything a Pet Parent would need.

Retail is her jam. She thrives when she can help a brand find the white-space in the market and develop the brand to bring something new to the customer. Nicole highly values relationships with her team, her counterparts and her vendors. She loves finding the trends in the market and seeing how she can make them work for her business. She is part analytical and part creative. Once called a “ball of sunshine,” she brings a high level of excitement and enthusiasm to any team. Prior jobs include positions at VCNY Home and Macy’s MMG.  She earned an associate degree from F.I.T and a bachelor’s degree in business/marketing from Kutztown University.  


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Dr. Doug Hochstetler
Interim Director of Academic Affairs
Penn State Lehigh Valley

Dr. Hochstetler is the Interim Director of Academic Affairs at PSU-LV.  He has published in a variety of disciplinary journals, both theoretical and applied and has been an International Association for the Philosophy of Sport member since 1994.  He is currently the Editor-in- Chief of Quest, the official journal of the National Association for Kinesiology in Higher Education. Dr. Hochstetler has been involved in many aspects of sport and physical activity throughout both his academic preparation and professional life – interscholastic and intercollegiate sport athlete, long-distance runner and cyclist, coach (at levels from middle school through college), administrator (athletic director and department chair), as well as instructor of a variety of kinesiology courses.


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Gregory A. Kuritz
VP and Claims Manager
Erie Insurance Group

Greg is a Vice President and Claims Manager at the Erie Insurance Group.  In this position he has oversight of more than 150 multiline claims personnel responsible for handling Auto, Home, Commercial, Medical, Material Damage, Litigation, and Clerical functions. Greg was active with the original Center for Retail Solutions as a member of the board of directors. In addition, his company has sponsored numerous CRS events. Greg is a graduate of Kutztown University and Cornell University.


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Tom Lokitus
Vice President of Sales
Wagner’s, LLC

Tom Lokitus is Vice President of Sales for Wagner’s, LLC – a national leader in wild bird food. He has more than 30 years of experience in sales, marketing, product development, and business management. Tom’s background covers being involved in all links of the retail supply chain from manufacturer to distributor to retailer. Trade positions he has held include Vice President of the Wild Bird Feeding Industry, and a board member of the Lancaster Building Industry Association Foundation.  Accomplishments include sales, design, and industry awards for himself and business segments for which he was responsible. Tom holds a Bachelor of Business Administration from Cleveland State University and an MBA from Kutztown University. He was on an award-winning team in a marketing competition among Ohio universities and colleges while at Cleveland State.


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Keith McIlvaine
Recruitement Sourcing Executive
IBM Talent Acquisition

Keith McIlvaine is a Recruitment Sourcing Executive for IBM Talent Acquisition Optimization with more than 19 years of experience in recruitment with both private organizations and Fortune 500 companies. Keith has led global teams for recruitment, social media strategy and tactics as well as implementing mobile recruitment solutions. He has spoken at numerous conference and provides ongoing training and support to global teams that cover topics such as strategy, implementation, and process improvement. He has implemented cutting edge technologies into the talent acquisition process which had a direct impact on candidate engagement and applications. Keith has also been a part of the CRS Board since 2011.  Keith is a graduate of Kutztown University.


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Curt Mosel
Chief Operating Officer, ArtsQuest

As Chief Operating Officer for ArtsQuest, Curt Mosel leads a 30 plus-person team responsible for marketing, public relations, ticketing, operations, merchandise, IT, and corporate partnership initiatives supporting the nonprofit’s arts and cultural programming for the region. He began his professional career in entertainment with the Minnesota Timberwolves in 1994, and served as a Senior Ticket Sales Executive, as well as Corporate Sales Manager for the Timberwolves and WNBA’s Minnesota Lynx. In addition, he has worked as Director of Tickets Sales for Major League Soccer’s Chicago Fire, and spearheaded the marketing efforts for The Morning Call daily newspaper most recently before joining ArtsQuest in 2010.  Curt earned a Bachelor’s degree in Communication with a minor in Business Administration from the University of Iowa.


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Dr. Doug Nay
Associate Professor of Business
East Stroudsburg University

Dr. Douglas Nay retired as a Senior Vice President and the Global Data Authority of Dun & Bradstreet Inc (now D&B Inc) after more than thirty  years. His leadership assignments included Area, Regional, and District assignments in Operations, Marketing, and Global in smaller and larger businesses domestically and advising in 50 different countries globally. After retirement in 2001, he began teaching at Muhlenberg College in Allentown, Pennsylvania, finished his Doctorate in International Business and Management at Pace University, following an MBA in marketing at NYU and undergraduate degree from Rutgers.


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Ashish Patel
Market HR Manager, Walmart

Ashish is the Market HR Manager for Walmart Market #170.  He has a 20-year track record in forging strategic partnerships to cultivate collaborative teams that optimize productivity and drive bottom line performance to meet financial objectives. Prior to entering HR, Ashish was an Assistant Store Manager, Co-Manager and Market Manager of Grocery Operations for Walmart.  Prior to working for Walmart, he held various positions at Circuit City, with his final position as a store manager. Ashish earned a Bachelor of Science degree in Electrical Engineering from the University of Nevada, Reno. He has been active with the Council for Retail and Sales since its inception.


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Dr. Ernie Post
Kutztown University
SBDC Director

In 1998, Dr. Post accepted the Kutztown University SBDC Director position.  Since then he has led the SBDC to be recognized in 2007 and 2008 by the Small Business Administration as an SBDC center of excellence for innovation and quality.  In 2007, Dr. Post helped launch the Latino Business Resource Center (LBRC), after securing new seed money for the program from Kutztown University.  In 2007, the KU SBDC was presented the U.S. Hispanic Chamber of Commerce President’s Award for its leadership in outreach to the Latino business community.  In 2008, the KU SBDC was recognized by the SBA as one of the top centers in the country.  Most recently, the KU SBDC has been recognized for its leadership with its cooperative effort with the Berks County Community Foundation to launch a brick and mortar incubator for new business startups in Reading, and the center  won the SBA accelerator award ($50,000) for the past two years. Dr. Postreceived his MBA from Penn State University and his in Doctorate in Education from Penn State University in 2014.


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Dr. Timothy Schauer
Associate Professor
Sweet Briar College (VA)

Dr. Timothy Schauer has worked within the marketing and advertising industry for more than 25 years, much of that time, within the retail industry.  In addition, he has served as the marketing and advertising director for several retailers and operated his own advertising agency, Schauer Advertising Technologies, for 10 years. Later, as VP of Strategic Marketing Services for a marketing firm, he developed and implemented marketing strategies for a variety of companies. Throughout his career, he has led a number of marketing, advertising, and sales teams and managed budgets of more than 6 million dollars.


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Representative Mike Schlossberg
PA House of Representatives

Before his election to the Pennsylvania House of Representatives in 2012, Mike Schlossberg was employed by the Greater Lehigh Valley Chamber of Commerce as vice president of member relations and applied technology. In that role, Mike worked with small-business owners helping them navigate the challenges of the economy. Before holding that position, Mike worked as a state-certified urban revitalization specialist, helping volunteers, government officials,and business owners redevelop and enhance communities.  Schlossberg is a nationally recognized expert in the field of social media and politics.


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Shea Worman
Northeast Food Industry Manager, Brenntag

Shea Worman is a passionate marketer with nearly 20 years of experience in strategic channel marketing, product management, and commercial development.  She is currently the Food Industry Manager for Brenntag Northeast, and is responsible for the development and execution of the sales and marketing strategies for one the of company’s key focus industry segments.  Throughout her career at Brenntag, Shea held various leadership roles, including Market Analyst, Integrated Marketing Communication Manager, Pricing and Marketing Manager, Account Executive, North American Product Manager. Shea was recognized in 2014 with the Brenntag Outstanding Performance Award for the Northeast region. Prior to joining Brenntag, Shea worked in the Real Estate Title and Consumer Financing Industry.  Shea holds a Bachelor of Science degree in Business Administration, double major in Marketing and Management, with a minor in Public Administration from Kutztown University.