CRS engages in a variety of activities including retail and sales education programs, conferences, seminars, student competitions, and conducting research in areas that affect the retail and sales industries.

Upcoming Activities


In association with 

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Friday, October 12th, 2018

Penn State Lehigh Valley
2809 Saucon Valley Rd, Center Valley, PA


Ever wondered how a Broadway show gets produced?  How about how the director of an entertainment event works with the business people or “suits”?  The role of a critic or the actor's journey in navigating the crazy entertainment industry might interest you.  What about the legal aspects of working in the industry?  The VIP All Access Business of Entertainment Symposium promises to answer these questions and more.  This will be a day of connecting to top entertainment professionals in the theatre, movie, legal and acting professions.  The program consists of sessions and keynote speakers that address the wonderful and crazy world of the business of entertainment.  


Pat Addiss, Theatre Producer

“Winning Big and Losing Big on Broadway”


Susan Krajsa, President, Broadway Across America

“Marketing The Stage Across America”


Frank Megna, Director, Actor, Writer

“The Director:  A Bridge between Creatives and Suits”


Angela Shelton, Writer, Director, Actor, Producer

“The Crazy World of Movie-Making”


Lauren Yarger, Theatre Critic

“Everyone’s a Critic!”


Bryan Tuk, Esq.

 "Risk, Create, Change:  The Legal Environment of Entertainment"


Jack Maxwell,
Professional Actor*
*Schedule permitting

“My Actor Journeys in the Entertainment Business”


Doc Ogden, Chair, Council for Retail and Sales

Master of Ceremony

Ticket Prices: $95 and $125 (ticket and meet and greet) 

Sponsorship Levels
$2,500Gold: Event Sponsor – “Event Powered By”; 6 Tickets with meet and greet; Logo in additional marketing collateral
$1,000Silver: Mention in program as sponsor and 4 Tickets with meet and greet
$500Bronze: Mention in program as sponsor and 2 tickets with meet and greet
$250Contributor: Mention in program as sponsor and 2 tickets

For group tickets contact:

Contact Doc Ogden 610.434.6252  

Make checks payable to:  CRSPSU – PSULV, and mail to 2636 W. Chew St., Allentown, PA 18104

The CRS 2018 Collegiate Challenge

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You’ve heard of The Apprentice and Shark Tank television shows. The Council for Retail and Sales (CRS) took a similar  concept and applied it to a collegiate competition in retailing. The competition involves area college students. The contest challenges teams to create a plan/presentation that focuses on an area that is provided by the corporate sponsor of the competition. The student teams come together to present their work in front of a panel of judges. Winners are selected, and prizes given.

The Council for Retail and Sales (CRS) is pleased to announce the 2018 Annual Collegiate Challenge Competition, powered by Sherwin Williams. The CRS Collegiate Challenge is designed to solve a problem and/or present opportunities for Sherwin-Williams. The competition will take place on November 6, 2018 at the Penn State Lehigh Valley campus. Teams are eligible to submit their entries in the fall.

The Sherwin-Williams Company manufactures, distributes, and sells coatings and related products. Sherwin-Williams has annually increased dividends. The company has been in business for more than150 years.  Many of the colleges participating will run a local competition and then send their top team to the final competition. The competition will be judged on the written plan, and the presentation of the paper.

This is a great class assignment for marketing, retailing, entrepreneurship, or small business management courses.

The rules and case can be downloaded from this site in June.  The top team will get $1,000 and a “traveling” trophy that will be housed at the winner’s school.  The second place team will be awarded $400.

Previous sponsors of the competition have included:  Walmart, Z-CoiL, Sorrelli, Target, Enterprise-Rent-A-Car, and Stuff’n Mallows.

If you have any questions, please contact Denise T. Ogden , Ph.D., from the Council for Retail and Sales at Penn State (