The cannabis industry has seen significant growth in recent years as consumers are realizing the benefits of medical marijuana, CBD, and industrial hemp.  This increasing demand has brought about opportunities and jobs for entrepreneurs and the Council for Retail and Sales (CRS) will explore these opportunities in their upcoming educational symposium, the Business of Cannabis.

Industry experts will delve into all aspects of the cannabis industry such as legal and human resources, supply chain, marketing and branding, banking and financing, retail layout and more.  Special guest Jack Maxwell, from Travel Channel’s Booze Traveler show, will discuss his cancer and medical marijuana journey.

If you are in the business of cannabis, or aspire to be, this symposium is a must!

Seats are limited, reserve yours now.


$95/per person includes participation in this full-day symposium, entrance to the Cannabis Marketplace, continental breakfast, and lunch.


Wednesday, March 11, 2020

Penn State Lehigh Valley  |  2809 Saucon Valley Road, Center Valley, PA 18034

Registration begins at 8:15 am  |  Programming 8:45 am - 4:00 pm

Click here for tentative agenda

Farm photo

A Cannabis Marketplace will take place during the symposium and offer access to a variety of local cannabis-related products and services.  In addition to our sponsors, the following businesses will also be on-hand: Embarq, Panacea Payroll, Batch Creamery, Jasper & Ivy, and more!

- Thank you to our sponsors -

Batch Microcreamery

- Meet the Panel of Experts -

Tyrone Russell

President, Cleveland School of Cannabis

Tyrone is an entrepreneur, motivational speaker, member of Alpha Phi Alpha Fraternity Incorporated, community advocate and an award-winning higher education professional. Tyrone graduated from Colgate University with a Bachelor of Arts in Sociology. He also holds a Master of Science degree in Counseling and College Student Personnel from Shippensburg University. Professionally, Tyrone has worked for numerous colleges and universities.  He serves on a regional committee dedicated to constructing high school leadership conferences, conducts teambuilding workshops for teachers and corporate staffs, and designs and executes seminars and trainings for youth.  Tyrone has held several executive board positions in the Lehigh Valley and co-founded R2C2 incorporated- a non-profit organization dedicated to youth development and is the CEO of Faces International Marketing and Development, LLC.  As a life-long educator, Tyrone’s affiliation within the cannabis industry comes from an ancillary space where he applied the thoughts of higher education to the emerging workforce needs within the cannabis industry. Through an association with a partner who has an extensive history in management of grow facilities in California, the Cleveland School of Cannabis, a career school for cannabis education, was born.

Deirdre Kamber Todd

Managing Partner, Kamber Law Group, P.C.

Deirdre Kamber Todd is Managing Partner with the Kamber Law Group, P.C., a next-generation law-firm located in Allentown, Pennsylvania. With twenty years of experience, her areas of practice include: business & employment law, healthcare & HIPAA, social media law, client trainings and public speaking on professional development, and social media expert witness.  Deirdre has earned a BA from Brandeis University, a MA from University of Limerick, Ireland, and a JD from Hofstra University School of Law.  She is an active member of the community holding various board positions with the following organizations: SHRM Lehigh Valley, Greater Lehigh Valley Chamber of Commerce, Community Services for Children, and the Jewish Day School.  Deirdre is a recipient of several prestigious awards and has made several notable contributions to the topic of medical marijuana in the workplace.

Joan Guadagnino

Chief Operating Office, Keystone Canna Remedies

Joan oversees every aspect of KCR’s dispensary operation, including finance, administration, and drug distribution programs. She is responsible for maintaining compliance with all DOH regulations and ensuring that the KCR team attains the highest-quality MMJ products and services.

Mike Schlossberg

PA House of Representatives

Before his election to the Pennsylvania House of Representatives in 2012, Mike Schlossberg was employed by the Greater Lehigh Valley Chamber of Commerce as vice president of member relations and applied technology.  In that role, Mike worked with small business owners helping them navigate the challenges of the economy.  Before holding that position, Mike worked as a state-certified urban revitalization specialist, helping volunteers, government officials, and business owners redevelop and enhance communities.  Schlossberg is a nationally recognized expert in the field of social media and politics.

Krystal Snyder

Commercial Horticulture Educator, Northampton County

Krystal Snyder is a Horticulture Extension educator based in Northeast PA focusing on greenhouse floriculture, hydroponics, green industry and industrial hemp. She joined Penn State Extension in March of 2019. Before joining Penn State Extension, Krystal worked in industry for JR Peters, as a technical specialist. She was also an adjunct professor at Delaware Valley University teaching Greenhouse Management and Introduction to Hydroponics.

Teresa Kearney,

Sale Director, Panacea Payroll

Teresa Kearney is the Sales Director for Panacea Payroll, located west of Philadelphia, PA. Panacea Payroll is solely focused on providing Payroll, HR and Timekeeping systems to the cannabis and hemp industries. Teresa earned a B.S. in Education at Indiana Univ. of PA and completed graduate study in Psychology at Texas A&M University.

Corbett Hefner

Vice President R&D, Formation Ag

Corbett spent the last 25+ years in the flexible packaging industry. He has been instrumental in developing machines for industrial purposes. Formation Ag engineers and fabricates equipment solutions for harvesting and processing hemp and CBD oil. They work with farmers to develop cost-effective and cutting-edge technology to make crops such as hemp possible at an industrial scale. Their equipment helps farmers plant, grow, harvest, and process hemp to increase yield per acre.  Corbett incorporates Lean Manufacturing principles into machine designs and has 18 U.S. and foreign patents.  He is skilled in business development, flexible packaging and business process improvement.  He has a B.S. in Bio Agricultural Science with a concentration in Plant Pathology from Colorado State University.

Anna Chanthavongseng

Assistant Executive Director, National Hemp Association

Anna is an early childhood educator who teaches and implements kinesthetic and nature-based learning to young children. Her love for sustainability and nature brought her to her first hempcrete workshop in Robesonia, PA in 2015. Since learning more about the plant she has been sharing knowledge about the diverse crop through her personal social media pages and with some graphics work. She continues to learn and spread awareness about the plant by attending hemp focused events and promoting businesses and manufacturers in the industry. She is also the co-founder of a new sustainable apparel business, Jasper & Ivy, that focuses on products made with hemp blends.

Victor Guadagnino

Founder & Chief Business Development Officer, Keystone Canna Remedies

Victor is the Founder and Chief Business Development Officer for Keystone Canna Remedies, Pennsylvania’s First Medical Marijuana Dispensary. Victor obtained his B.S. in Biology at Siena College and Masters in Medical Bioethics at New York University. Victor’s education in Medical Bioethics makes him uniquely suited to address the policymaking and internal review challenges of the emerging medical marijuana industry to ensure the highest standard of care. Victor has worked closely with a team of content experts to learn MMJ chemical profiles, dosages and delivery systems with respect to various medical conditions. Victor’s interest in plant-based medicinal therapies was sparked while volunteering in the Peruvian rainforest in 2006 with Amazon Promise, an organization that brings healthcare to remote areas. Traveling with a botanist and chemist, he learned to identify plants of medicinal value and to educate locals on their use, as access to modern medicine was very limited. This experience ignited Victor’s passion for intertwining nature and clinical based medicine, which he hopes to more fully realize through the dispensing of medical marijuana.

Jack Maxwell


Jack Maxwell is a professional actor and former host of Booze Traveler, a Travel Channel series.  Booze Traveler explored diverse cultures through the various drinks consumed by the locals.  Jack will join us to discuss his journey as a cancer survivor and use of medical marijuana as part of his treatment.  He is a host of a new show which explores the uses of cannabis.

Jack grew up in the projects in South Boston.  He eventually moved to Los Angeles to begin his acting career, having appeared in several television shows including Lost, 24, Franklin and Bash, and Ugly Betty.  Jack also enjoys theatre and has had roles in Lovers and Other Strangers, Meeting of Minds, and Salome (with Al Pacino), to name a few.  He is a member of the Actors Studio.  Twitter and Instagram: @southiejack

Catherine Bodock

President & CEO, High Expectations Marketing

Catherine is a marketing and advertising professional with more than twenty-five years of experience working for advertising agencies and the media (most recently with Cumulus Media). She teaches advertising and marketing courses as an adjunct instructor at local colleges. In 2019 Catherine combined her marketing and education experience and started High Expectations Marketing – a full-service marketing and advertising agency that specializes in cannabis. Catherine’s specialties are integrated marketing and communications strategy, consumer behavior, media and event planning, social media management, campaign management and evaluation, resource development, and community, public, and media relations. She believes in marketing transparency and adheres to the principles of ethical marketing.

Lt. Governor John Fetterman

For 12 years as mayor, John worked to build Braddock back from the verge of extinction. He’s applied a hands-on approach from AmeriCorps to take steps to rebuild his community, bringing creative urban policy solutions to Braddock. He has worked with young people and artists to transform creative spaces downtown, and turned abandoned properties into urban gardens. John worked to attract new residents and new jobs, as more than a dozen businesses have relocated into Braddock and the population has stabilized for the first time in decades. He is most gratified, though, by breaking the cycle of violence in his community that culminated with nearly 5 ½ years without the taking of a life.

John has emerged as one of Pennsylvania’s leading progressive voices for working people. He is honored to have been chosen by the voters of this commonwealth to serve as the 34th lieutenant governor of Pennsylvania. John, his wife Gisele, and their three children live in a restored car dealership in Braddock.

State Senator Judy Schwank

State Senator Judy Schwank is no stranger to the world of agriculture. In fact, her journey to state government began with agriculture. After graduating from Penn State University, she took on a job as a horticultural agent for Penn State Extension’s Berks County office. There she started the Master Gardener Program, a program which is still active today and serves as a vital resource for anyone in Pennsylvania looking to learn about research-based, sustainable horticultural practices. In 2000, she became the first woman in Berks to serve as a County Commissioner. In that role, she was instrumental in initiating the Berks Municipal Land Preservation program.  Senator Schwank now serves as state senator for Pennsylvania’s 11th district, which covers much of Berks County. Among her other roles in the senate, Senator Schwank keeps agriculture close to her heart and serves as the Minority Chair of the Senate Agriculture and Rural Affairs Committee. She is also a member of the Senate Game & Fisheries Committee.

Denise Ogden

Professor of Marketing, PSU-LV; President, The Doctors Ogden Group, LLC

Dr. Ogden is in her 18th year at Penn State University’s Lehigh Valley Campus.  Prior to pursuing a career in academia, she worked in Public Relations for the U.S. Bureau of Reclamation.  Upon arriving to Pennsylvania in 1989 she joined D&B where she gained experience in various positions.  There her accomplishments included development and implementation of a diversity training program and two national awards for outstanding performance.   She is a recipient of two local teaching awards and a George W. Atherton Award for Excellence in Teaching. Ogden holds a Ph.D. (Business Administration/Marketing) from Temple University, an M.B.A. from De Sales University (Marketing and Quality Systems), and a B.S. (Business Administration/Marketing) and B.A. (Psychology) degrees from Adams State College (CO).

Ashley Hess

High Risk Banking Analyst, Jonestown Bank & Trust Co.

Ashley Hess is the Community Banking Officer and BSA High Risk Analyst at Jonestown Bank & Trust Co., a local community bank, with 15 branches located across Lebanon, Lancaster, and Berks Counties.  Ashley specializes in working with licensed Medical Marijuana-Related Businesses and Industrial Hemp clients.  She has spearheaded JBT’s deposit program with the marijuana industry bringing transparency and legitimacy to this unbanked / underbanked industry.  Ashley has also developed policy and procedures to bank Hemp-Derived products such as Cannabidiol (CBD).  Prior to working with the marijuana industry, Ashley was a retail banker with 11 years of banking experience in community banks.

Lawrence Snow

Senior Vice President, Customers Bank

Lawrence Snow is a Senior Vice President and the Group Head for Commercial Deposit Services at Customers Bank.  Larry has 23 years of banking experience in the area of cash management.  He has responsibility for sales and sales management, product management and deposit operations.  Larry graduated with a BA Finance/Banking from Alvernia University.  He is a Certified Treasury Professional.

Penn State encourages qualified persons with disabilities to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please contact Elaine Thode @ 610.285.5111 at least one week in advance of your participation or visit.